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09 September 2010
Sales of Hawke's Bay wines into Australia look set to grow as a result of a road show held in Melbourne and Sydney in July. More
More local wines breaking into Australian markets
Wine Marketing09 September 2010
Sales of Hawke's Bay wines into Australia look set to grow as a result of a road show held in Melbourne and Sydney in July. More
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03 September 2010
A 2D interactive icon, Cellar Key offers insider, digital access to distinguished wines, educating, entertaining and virtually connecting the user to wineries around the globe through the use of a Smartphone. More
Lion Nathan Wine Group Debuts Cellar Key, a 2D Barcode Technology
Wine Marketing03 September 2010
A 2D interactive icon, Cellar Key offers insider, digital access to distinguished wines, educating, entertaining and virtually connecting the user to wineries around the globe through the use of a Smartphone. More
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31 August 2010
A Lincoln University marketing lecturer suggests wine companies should promote their wines in particular settings, such as at family dinners or parties More
Wine adverts must be specific
Wine Marketing31 August 2010
A Lincoln University marketing lecturer suggests wine companies should promote their wines in particular settings, such as at family dinners or parties More
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23 August 2010
One of the most successful has been a group formed in Hawke's Bay by wineries and winegrowers on the Gimblett Gravels. It has taken the bold and confident approach. More
Hawke's Bay wine promotions world class
Wine Marketing23 August 2010
One of the most successful has been a group formed in Hawke's Bay by wineries and winegrowers on the Gimblett Gravels. It has taken the bold and confident approach. More
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12 August 2010
Bordeaux's sweet wine producers are heading to the US to host after-work parties in a bid to make the category 'young' and 'fun'. More
Bordeaux aims to sweeten up US market
Wine Marketing12 August 2010
Bordeaux's sweet wine producers are heading to the US to host after-work parties in a bid to make the category 'young' and 'fun'. More
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10 August 2010
Trade and marketing body, the CIVB, is currently working on the free application and aims to launch it worldwide on October 1. More
'Old-fashioned' Bordeaux leaps into 21st century
Wine Marketing10 August 2010
Trade and marketing body, the CIVB, is currently working on the free application and aims to launch it worldwide on October 1. More
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05 August 2010
Wine industry leaders are trying to save the area's small growers with a bold marketing plan and big cuts. Is it too little, too late? More
The Bordeaux Diet
Wine Marketing05 August 2010
Wine industry leaders are trying to save the area's small growers with a bold marketing plan and big cuts. Is it too little, too late? More
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26 July 2010
Wine Australia has unveiled the first phase of a new generic marketing campaign for the country's wines. More
Wine Australia reveals new generic campaign
Wine Marketing26 July 2010
Wine Australia has unveiled the first phase of a new generic marketing campaign for the country's wines. More
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19 July 2010
The digital age has given way to the consumer control era, according to Abbey Klaassen, executive editor of Advertising Age magazine. More
Speaker Describes New Frontier of Media
Wine Marketing19 July 2010
The digital age has given way to the consumer control era, according to Abbey Klaassen, executive editor of Advertising Age magazine. More
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15 July 2010
Wine is fast losing its stodgy image. The label is becoming a more versatile marketing tool, engaging shoppers with new types of brand 'personality.' More
30 wine label ideas, but be careful about your message!
Wine Marketing15 July 2010
Wine is fast losing its stodgy image. The label is becoming a more versatile marketing tool, engaging shoppers with new types of brand 'personality.' More
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12 July 2010
Top Australian winemakers just finished touring China this week to inaugurate an AU$2m per year campaign there. The new campaign is called A+ Australian Wine and has been developed by Wine Australia, the government-based wine body. More
Australia launches multi-million dollar campaign in China
Wine Marketing12 July 2010
Top Australian winemakers just finished touring China this week to inaugurate an AU$2m per year campaign there. The new campaign is called A+ Australian Wine and has been developed by Wine Australia, the government-based wine body. More
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09 July 2010
Swipe your driver's license, look into the camera, blow into the breath sensor and - voila! - you have permission to buy a bottle of wine from a vending machine. More
Swipe, smile, blow: Pa. has wine vending machines
Wine Marketing09 July 2010
Swipe your driver's license, look into the camera, blow into the breath sensor and - voila! - you have permission to buy a bottle of wine from a vending machine. More
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09 July 2010
There we were at a friend's dinner table talking about strange events we had been to - square dances, evenings devoted to singing sea shanties, that sort of thing - when a trip to a gay cowboy line dancing bar in San Francisco sprang to mind. More
Wine: Trying it out
Wine Marketing09 July 2010
There we were at a friend's dinner table talking about strange events we had been to - square dances, evenings devoted to singing sea shanties, that sort of thing - when a trip to a gay cowboy line dancing bar in San Francisco sprang to mind. More
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09 July 2010
Leading Chilean wine brand Casillero del Diablo from Concha y Toro has teamed with internet retailer www.audible.co.uk to offer free audio books. More
Casillero del Diablo gets bookish with Audible
Wine Marketing09 July 2010
Leading Chilean wine brand Casillero del Diablo from Concha y Toro has teamed with internet retailer www.audible.co.uk to offer free audio books. More
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01 July 2010
You know times have changed when French wine promoters, bruised by competition from 'New World' wines, say they have to think more 'like Coca-Cola'. More
French wines ditch regional labelling to compete with 'New World' wines
Wine Marketing01 July 2010
You know times have changed when French wine promoters, bruised by competition from 'New World' wines, say they have to think more 'like Coca-Cola'. More
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29 June 2010
Robert McIntosh of the Wine Conversation gave wineries a key piece of information during the London International Wine Fair regarding the future of wine marketing. More
How Does a Winery Take Advantage of Social Media
Wine Marketing29 June 2010
Robert McIntosh of the Wine Conversation gave wineries a key piece of information during the London International Wine Fair regarding the future of wine marketing. More
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28 June 2010
Want to drink in Chaos Theory? Or perhaps you'd care to give your palate an Educated Guess? We're talking wines, of course, specifically a new breed of quirkily named wines that aim to make you think while you drink. More
It's think 'n drink as wine labels get quirky
Wine Marketing28 June 2010
Want to drink in Chaos Theory? Or perhaps you'd care to give your palate an Educated Guess? We're talking wines, of course, specifically a new breed of quirkily named wines that aim to make you think while you drink. More
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24 June 2010
They have formed a very interesting group called 'The Specialist Winegrowers of New Zealand'. More
Specialising in Niche Marketing
Wine Marketing24 June 2010
They have formed a very interesting group called 'The Specialist Winegrowers of New Zealand'. More
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22 June 2010
Want to drink in Chaos Theory? Or perhaps you'd care to give your palate an Educated Guess? We're talking wines, of course, specifically a new breed of quirkily named wines that aim to make you think while you drink. More
It's think'n drink as wine labels get quirky
Wine Marketing22 June 2010
Want to drink in Chaos Theory? Or perhaps you'd care to give your palate an Educated Guess? We're talking wines, of course, specifically a new breed of quirkily named wines that aim to make you think while you drink. More
Read Story
14 June 2010
Wine Australia is launching a new strategy to raise awareness of Australia's wine regions and redefine the image and perception of Australian wine around the world. More
New strategy launched for Australian Wine
Wine Marketing14 June 2010
Wine Australia is launching a new strategy to raise awareness of Australia's wine regions and redefine the image and perception of Australian wine around the world. More
