VIA Wines appoints Hallgarten Druitt
Maule-based winery VIA Wines has appointed Hallgarten Druitt to distribute its innovative Oveja Negra brand. Hallgarten Druitt will take over responsibility for handling on- and off-trade sales within the UK with immediate effect.
January 2010 marks a brand new start for the Oveja Negra range. Oveja Negra means “black sheep”, and the range of wines is designed to showcase this ethos of innovation and difference. Packaging for the Reserva, Single Vineyard, and Lost Barrel ranges has undergone an extensive overhaul by Amphora Design.
The Reserva range reflects Oveja Negra’s innovation, featuring unusual new blends such as Sauvignon Blanc with Carmenère. In this range, the 2008 Oveja Negra Cabernet Franc Carmenère was awarded Wines of Chile’s trophy for best value red. The Single Vineyard range reflects VIA’s dedication to terroir, and incorporates a Carmenère, Carignan, and a Syrah. The 2008 vintage of Oveja Negra’s flagship wine, the Lost Barrel has also just launched.
Jim Wilson, Agency and Marketing Director for Hallgarten Druitt commented on the agreement, “2009 has shown that Chile can continue to perform well in tough trading conditions. The new additions add to an already sound Latin portfolio and will give us a South American range to rival the best. We are pleased to be on board with VIA as we strengthen our South American proposition”
Mark Halliwell, Business Development Manager (UK & Ireland) for VIA Wines will work with the Hallgarten Druitt team to develop the brand in the UK market. “We are delighted to be working with Hallgarten Druitt to establish Oveja Negra wines in the UK and are confident that their experience and expertise will develop a strong presence for the brand here in the UK”
For more information on Oveja Negra visit: www.ovejanegra.com
For further information, please contact:
Naomi Broadfoot
Relish PR
07791 843 258
E: naomi@relish-pr.co.uk
January 2010 marks a brand new start for the Oveja Negra range. Oveja Negra means “black sheep”, and the range of wines is designed to showcase this ethos of innovation and difference. Packaging for the Reserva, Single Vineyard, and Lost Barrel ranges has undergone an extensive overhaul by Amphora Design.
The Reserva range reflects Oveja Negra’s innovation, featuring unusual new blends such as Sauvignon Blanc with Carmenère. In this range, the 2008 Oveja Negra Cabernet Franc Carmenère was awarded Wines of Chile’s trophy for best value red. The Single Vineyard range reflects VIA’s dedication to terroir, and incorporates a Carmenère, Carignan, and a Syrah. The 2008 vintage of Oveja Negra’s flagship wine, the Lost Barrel has also just launched.
Jim Wilson, Agency and Marketing Director for Hallgarten Druitt commented on the agreement, “2009 has shown that Chile can continue to perform well in tough trading conditions. The new additions add to an already sound Latin portfolio and will give us a South American range to rival the best. We are pleased to be on board with VIA as we strengthen our South American proposition”
Mark Halliwell, Business Development Manager (UK & Ireland) for VIA Wines will work with the Hallgarten Druitt team to develop the brand in the UK market. “We are delighted to be working with Hallgarten Druitt to establish Oveja Negra wines in the UK and are confident that their experience and expertise will develop a strong presence for the brand here in the UK”
For more information on Oveja Negra visit: www.ovejanegra.com
For further information, please contact:
Naomi Broadfoot
Relish PR
07791 843 258
E: naomi@relish-pr.co.uk
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